Truckload Transportation: Economics, Pricing & Analysis is a 464-page, full color, hardback book covering the truckload business model, one-way pricing concepts, dedicated fleet pricing and design, and bid response analysis. The book covers all the important truckload transportation concepts such as capacity and balance, utilization, length of haul, empty miles and revenue per mile. The book includes over 450 exhibits such as maps, tables and illustrations.
The book provides an in-depth review of all forms of dedicated pricing including fixed-variable, utilization scales and over-under. The dedicated pricing chapters also cover special topics such as shuttle pricing and mileage band pricing. The book also includes four detailed case studies in bid response analysis, a detailed chapter on network analysis, and a special chapter of truckload transportation concepts specifically for truckload shippers.
Since its release in December 2010, the book has been sold throughout the United States, 5 Canadian provinces, Mexico, Germany and Saudi Arabia. One Fortune-100 shipper purchased over 25 books for their transportation procurement team. Countless truckload carriers have purchased copies of the book for training and analysis purposes.
CHAPTER 1: Introduction to Truckload Transportation
CHAPTER 2: The Trucking Business Model
CHAPTER 3: Introduction to One-way Pricing
CHAPTER 4: Core Concepts in One-way Pricing
CHAPTER 5: Advanced Concepts in One-way Pricing
CHAPTER 6: Network Management and Optimization
CHAPTER 7: Operations and Profitability Analysis
CHAPTER 8: Introduction to Dedicated Fleet Pricing
CHAPTER 9: Dedicated Pricing and Cost Forecasting
CHAPTER 10: Establishing the Proper Margin for a Dedicated Fleet
CHAPTER 11: Special Topics in Dedicated Pricing
CHAPTER 12: Semi-dedicated Pricing and Design
CHAPTER 13: Bid Response and Analysis
CHAPTER 14: Case Studies in Bid Response Analysis
CHAPTER 15: Key Concepts for Shippers
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The book provides simple and fundamental explanations of all the key pricing variables such as length of haul, cycle time, utilization, empty miles and revenue per mile. These straightforward discussions will enhance any carrier's understanding of these critical network concepts.
The book also covers dedicated pricing and semi-dedicated pricing in great detail. Carriers interested in expanding into true dedicated operations will be well-prepared to enter this market with competitive pricing after carefully reviewing the chapters on dedicated fleet pricing and design.
Even the most experienced dedicated carriers will benefit from the analysis of the operating ratio pricing approach in Chapter 10. The chapter explains why a simple cost-plus pricing approach is severely flawed and potentially results in very inaccurate pricing.
The four detailed case studies in Chapter 14 tie all the pricing and analysis concepts together in real-world bid response examples. The case studies cover both one-way pricing and dedicated fleet pricing scenarios.
While the book is written primarily for the benefit of truckload carriers, shippers and related parties will also gain valuable insight into truckload transportation by reading the entire book. While Chapter 15 focuses exclusively on shipper issues, it is important that shippers read the entire book to gain the maximum benefit from this chapter.
The topics covered throughout the book will provide shippers with a much deeper understanding of the carrier's business model, cost structure, and operating strategy. By having a greater understanding of the needs of their carriers, shippers can become better partners and potentially enjoy improved service and lower transportation costs as a result.
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